Oct 13

AuthorRank, Google Authorship and Google+ Demystified

On September 19th, I spoke to the Indy Social Media breakfast group about AuthorRank, Google Authorship, Google+ and the SEO/content marketing implications of all three. In case you missed it, you can watch a replay here:

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Aug 13

AuthorRank Isn’t Real (Yet) So Don’t Worry About It (Too Much)

Yesterday I spoke at Mixwest (formerly Blog Indiana) about AuthorRank. Over the last 18 or so months, AuthorRank has been a hot topic in the SEO and content marketing circles. As with anything new and exciting in the internet marketing world, there tends to be a lot of misinformation, speculation and conjecture surrounding the topic of AuthorRank. In case you missed my presentation, allow me clarify some things about AuthorRank: Continue reading →

Aug 13

Mixwest 2013 – AuthorRank

If you’ve followed SEO and Internet marketing news over the past year or so, youve no doubt come across the concept of AuthorRank, which AJ Kohn says could be more disruptive than all of the Panda updates combined. Google has stated that the identity of individual agents responsible for content can be used to influence search ratings. In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Many believe that AuthorRank will be the definitive SEO ranking factor for all content on the web. Continue reading →

Feb 13

A Social Media Marketing Primer for the Fashion Industry

On February 20th, I joined Lindsay Manfredi, Douglas Karr, Megan Giannini, Jenni Edwards and Jacqueline Simard for a panel discussion at the Pattern Indy / Social Media Happy Hour meetup at the Speak Easy. We had a great discussion on the topic of social media for the fashion industry. You can listen to a recording of the full discussion here. Continue reading →

Sep 12

5 Steps to Video SEO Dominance

Video SEO, despite being an incomplete term that also describes viewer accessibility and experience, is important to the success of any piece of online video content. Continue reading →