Oct 13

AuthorRank, Google Authorship and Google+ Demystified

On September 19th, I spoke to the Indy Social Media breakfast group about AuthorRank, Google Authorship, Google+ and the SEO/content marketing implications of all three. In case you missed it, you can watch a replay here:

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Aug 13

AuthorRank Isn’t Real (Yet) So Don’t Worry About It (Too Much)

Yesterday I spoke at Mixwest (formerly Blog Indiana) about AuthorRank. Over the last 18 or so months, AuthorRank has been a hot topic in the SEO and content marketing circles. As with anything new and exciting in the internet marketing world, there tends to be a lot of misinformation, speculation and conjecture surrounding the topic of AuthorRank. In case you missed my presentation, allow me clarify some things about AuthorRank: Continue reading →

Feb 13

A Social Media Marketing Primer for the Fashion Industry

On February 20th, I joined Lindsay Manfredi, Douglas Karr, Megan Giannini, Jenni Edwards and Jacqueline Simard for a panel discussion at the Pattern Indy / Social Media Happy Hour meetup at the Speak Easy. We had a great discussion on the topic of social media for the fashion industry. You can listen to a recording of the full discussion here. Continue reading →

Jan 13

3 Simple Ideas For Recurring Content On Your Church Website

A majority of church websites are nothing more than static billboards that communicate little more than worship times and an address. Adding new content on a regular basis is key to keeping your website looking fresh and attractive to prospective first-time guests. It’s also a great way to highlight the staff, leadership and members of your congregation. Here are three simple ideas for regularly recurring content on your church website that will take little-to-no extra work to create and publish:

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Dec 12

3 Reasons Why You Should Invest In Building Your Own AuthorRank

Since as early as 2005, Google has expressed interest – through various patents and interview comments – to establish a ranking factor that takes authors, or “agents,” into account when returning content in the SERPs. Continue reading →