Feb 13

A Social Media Marketing Primer for the Fashion Industry

On February 20th, I joined Lindsay Manfredi, Douglas Karr, Megan Giannini, Jenni Edwards and Jacqueline Simard for a panel discussion at the Pattern Indy / Social Media Happy Hour meetup at the Speak Easy. We had a great discussion on the topic of social media for the fashion industry. You can listen to a recording of the full discussion here. Continue reading →

Nov 12

How An Indie Rock Band Engaged Their Community Through Instagram

Indie folk-rockers Freelance Whales created an innovative Instagram contest to promote their sophomore album – Diluvia – and engage their community. What lessons can a traditional business learn from this tight-knit group of hipsters? Continue reading →

Nov 12

Don’t Be A Victim of Facebook EdgeRank

Lately I’ve noticed a lot of small businesses and organizations on Facebook posting essentially the same update, admonishing Facebook for recent changes that have resulted in fewer fans seeing their updates, and imploring those alleged 10% who do receive their updates to add their page to their interest lists. Continue reading →