Last week, the Indianapolis-based marketing company PERQ threw a party to celebrate the launch of their new brand, which consolidates its three companies – CIK Enterprises LLC, Tri-Auto and Trace Communications - into one.
Their sprawling complex on the northwest side played host to hundreds of guests in the marketing/tech community.
Continue reading →
Yesterday I spoke at Mixwest (formerly Blog Indiana) about AuthorRank. Over the last 18 or so months, AuthorRank has been a hot topic in the SEO and content marketing circles. As with anything new and exciting in the internet marketing world, there tends to be a lot of misinformation, speculation and conjecture surrounding the topic of AuthorRank. In case you missed my presentation, allow me clarify some things about AuthorRank: Continue reading →
If you’ve followed SEO and Internet marketing news over the past year or so, youve no doubt come across the concept of AuthorRank, which AJ Kohn says could be more disruptive than all of the Panda updates combined. Google has stated that the identity of individual agents responsible for content can be used to influence search ratings. In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Many believe that AuthorRank will be the definitive SEO ranking factor for all content on the web. Continue reading →
I first saw Simon Sinek’s TED Talk “How Great Leaders Inspire Action” a few months ago, and it fundamentally changed the way I think about marketing. Continue reading →
A majority of church websites are nothing more than static billboards that communicate little more than worship times and an address. Adding new content on a regular basis is key to keeping your website looking fresh and attractive to prospective first-time guests. It’s also a great way to highlight the staff, leadership and members of your congregation. Here are three simple ideas for regularly recurring content on your church website that will take little-to-no extra work to create and publish:
Continue reading →
Startup Weekend Indianapolis wrapped up on Sunday, November 18th after a 54-hour marathon session where budding entrepreneurs pitched their startup ideas, formed teams and created a product from start to finish before presenting to a panel of judges. Continue reading →