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21
Feb 13

A Social Media Marketing Primer for the Fashion Industry

On February 20th, I joined Lindsay Manfredi, Douglas Karr, Megan Giannini, Jenni Edwards and Jacqueline Simard for a panel discussion at the Pattern Indy / Social Media Happy Hour meetup at the Speak Easy. We had a great discussion on the topic of social media for the fashion industry. You can listen to a recording of the full discussion here. Continue reading →


19
Jan 13

The Golden Circle – Flipping the Script on Your Marketing Message

I first saw Simon Sinek’s TED Talk “How Great Leaders Inspire Action” a few months ago, and it fundamentally changed the way I think about marketing. Continue reading →


06
Jan 13

3 Simple Ideas For Recurring Content On Your Church Website

A majority of church websites are nothing more than static billboards that communicate little more than worship times and an address. Adding new content on a regular basis is key to keeping your website looking fresh and attractive to prospective first-time guests. It’s also a great way to highlight the staff, leadership and members of your congregation. Here are three simple ideas for regularly recurring content on your church website that will take little-to-no extra work to create and publish:

Continue reading →


29
Dec 12

Steven Shattuck Named Indiana’s Most Influential Up & Comer

Steven Shattuck has been named Indiana’s Most Influential Up & Comer at the 2012 Indiana Social Media Summit. Continue reading →


03
Dec 12

3 Reasons Why You Should Invest In Building Your Own AuthorRank

Since as early as 2005, Google has expressed interest – through various patents and interview comments – to establish a ranking factor that takes authors, or “agents,” into account when returning content in the SERPs. Continue reading →


21
Nov 12

More Innovation From Startup Weekend Indianapolis

Startup Weekend Indianapolis wrapped up on Sunday, November 18th after a 54-hour marathon session where budding entrepreneurs pitched their startup ideas, formed teams and created a product from start to finish before presenting to a panel of judges. Continue reading →


12
Nov 12

How An Indie Rock Band Engaged Their Community Through Instagram

Indie folk-rockers Freelance Whales created an innovative Instagram contest to promote their sophomore album – Diluvia – and engage their community. What lessons can a traditional business learn from this tight-knit group of hipsters? Continue reading →


05
Nov 12

Don’t Be A Victim of Facebook EdgeRank

Lately I’ve noticed a lot of small businesses and organizations on Facebook posting essentially the same update, admonishing Facebook for recent changes that have resulted in fewer fans seeing their updates, and imploring those alleged 10% who do receive their updates to add their page to their interest lists. Continue reading →


03
Nov 12

Building A Digital Community – Irvington Halloween Festival

The Historic Irvington Halloween Festival just wrapped up its 66th annual celebration since being founded in 1947. I’m pleased to report that 2012 was our most successful year ever, shattering the 2011 attendance and sponsorship intake records. Continue reading →


08
Oct 12

MBO Decision 2012 – My Picks – #MBO12

The 6th Annual Masters of Business Online (MBO) conference is fast approaching. As is the case with any conference of quality, attendees have to make a difficult choice: which speakers and tracks do I choose to attend? Continue reading →